B2B Marketing for Growth: Foundations & Strategy (NEW)

Build a strong foundation in B2B marketing and learn how to create strategies that drive business growth. This course introduces key concepts such as buyer personas, competitive positioning, market analysis, and the integration of AI-driven marketing tools. Participants will explore how to identify target audiences, develop effective go-to-market (GTM) strategies, and differentiate their business in a digital-first environment. Through hands-on activities, students will learn how to design impactful marketing plans, manage budgets, and apply data analytics to optimize performance. The course concludes with a final project where each participant develops a customized B2B marketing plan tailored to their business or professional role.

AEBU 290 002E

T, Th - 11/3 - 11/19, 6:00 - 8:00 pm

Digital Marketing for B2B Businesses (NEW)

Gain practical, results-oriented digital marketing skills designed specifically for B2B organizations. This course provides hands-on training in SEO, LinkedIn marketing, pay-per-click (PPC) advertising, email automation, and AI-powered tools that enhance lead generation and conversion. Participants will learn to optimize websites for visibility, leverage LinkedIn for social selling, and design effective ad campaigns across Google and LinkedIn. The curriculum also covers advanced techniques in email marketing and automation to nurture leads efficiently, along with applications of AI—such as chatbots, predictive analytics, and personalization—to improve marketing performance and engagement.

AEBU 291 002E

T, Th - 12/1 - 12/17, 6:00 - 8:00pm