Introduction to Social Media Marketing
LENGTH OF ACCESS: Two Months
Course 1 of 6. This course lays the foundation of social media marketing. By the end of this course, you will be able to: Understand the landscape of traditional, digital, and social media marketing, understand how to become certified as a Digital Marketing Associate, understand the major social media platforms, how they function, and what role they play in marketing, define your target audience, and choose the right social media platforms and learn how to create social media policies. Learners must have a Facebook account and an Instagram account helps.