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Introduction to Social Media Marketing

LENGTH OF ACCESS: Two Months
LOCATION: Online

Course 1 of 6. This course lays the foundation of social media marketing. By the end of this course, you will be able to: Understand the landscape of traditional, digital, and social media marketing, understand how to become certified as a Digital Marketing Associate, understand the major social media platforms, how they function, and what role they play in marketing, define your target audience, and choose the right social media platforms and learn how to create social media policies.  Learners must have a Facebook account and an Instagram account helps.

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Social Media Management

LENGTH OF ACCESS: Two Months
LOCATION: Online

Course 2 of 6. This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.  You will end the course with real-world application of your skills through a content management project.

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Advertising with Facebook

LENGTH OF ACCESS: Two Months
LOCATION: Online

Course 4 of 6. This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.  You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

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Facebook Social Media Marketing Capstone

LENGTH OF ACCESS: Two Months
LOCATION: Online

Course 6 of 6. You will practice creating a presentation on the marketing campaign with a project practicing communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program.

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Measure and Optimize Social Media Marketing Campaigns

LENGTH OF ACCESS: Two Months
LOCATION: Online

Course 5 of 6. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, and learn how to evaluate the ROI of your marketing. This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification.

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