MEETING DAYS & TIMES: Monday, 1:00PM-3:50PM
LOCATION: TCC Metro Campus, Center for Creativity Room 3048
INSTRUCTOR:  Nathan Harmon

 

MEETING DAYS & TIMES: ONLINE, Asynchronous, No Set Time
LOCATION: Online
INSTRUCTOR:  Nathan Harmon

 

MEETING DAYS & TIMES:  Thursday, 9:30AM-12:20PM
LOCATION: TCC Metro Campus, Center for Creativity, Room 3032
INSTRUCTOR: Nicole McMahan

 

MEETING DAYS & TIMES:  Online Course, No Set Meeting Time
INSTRUCTOR: Nicole McMahan

 

MEETING DAYS & TIMES: Tuesday, 6:00PM-8:50PM
LOCATION:  TCC Metro Campus, Center for Creativity, Room 3048
INSTRUCTOR: Gale Venosdel

OKLAHOMA RESIDENTS ONLY

ONLINE PROFESSIONAL CERTIFICATE

Micro-Credential Eligible

Course Hours: ~19

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 116,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $71,000 in the U.S.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024)

²Based on program graduate survey, United States 2022

Applied Learning Project

This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.

Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.

Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.

OKLAHOMA RESIDENTS ONLY

ONLINE CAREER CERTIFICATE

Micro-Credential Eligible

Course Hours: ~19

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 116,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $71,000 in the U.S.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024)

²Based on program graduate survey, United States 2022

Applied Learning Project

This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.

Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.

Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.

ONLINE PROFESSIONAL CERTIFICATE

Micro-Credential Eligible

Course Hours: ~91

With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.

Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.

This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.

 By the end of this program, you’ll be able to:

• Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. 

• Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. 

• Segment customers and create customer journey maps. 

• Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events.

• Use data storytelling techniques to present insights. 

• Describe data-driven marketing strategies. 

• Assess and optimize ROI.

• Enhance campaign performance through ongoing analysis. 

Applied Learning Project

This program is focused on building real-world experience. You’ll take on the role of an entry-level analyst working for a fictitious consumer goods company to market a new fictitious product. With over 30 unique assignments, you’ll use spreadsheets and Google Analytics to analyze data and make recommendations. Some specific tasks you will be asked to do include:

• Optimize a website for search engines. 

• Develop a social media content and metrics plan

• Document campaign performance testing insights

OKLAHOMA RESIDENTS ONLY

ONLINE PROFESSIONAL CERTIFICATE

Micro-Credential Eligible

Course Hours: ~91

With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.

Digital marketing analysts are responsible for collecting and interpreting data to evaluate the performance of digital marketing efforts, improve strategies, and contribute to achieving marketing goals and objectives.

This program will teach you the essential tasks, analytics, tools, and methodologies utilized by entry-level analysts. You’ll gain experience through hands-on projects, and apply your skills effectively in real-world scenarios.

 By the end of this program, you’ll be able to:

• Describe fundamental marketing concepts such as customer personas, customer segmentation, marketing funnels, and value propositions. 

• Apply marketing planning frameworks to prove a structured approach to developing, implementing and evaluating digital marketing strategies. 

• Segment customers and create customer journey maps. 

• Utilize web analytics, specifically Google Analytics 4 to perform SEO analysis, create custom reports, and design conversion events.

• Use data storytelling techniques to present insights. 

• Describe data-driven marketing strategies. 

• Assess and optimize ROI.

• Enhance campaign performance through ongoing analysis. 

Applied Learning Project

This program is focused on building real-world experience. You’ll take on the role of an entry-level analyst working for a fictitious consumer goods company to market a new fictitious product. With over 30 unique assignments, you’ll use spreadsheets and Google Analytics to analyze data and make recommendations. Some specific tasks you will be asked to do include:

• Optimize a website for search engines. 

• Develop a social media content and metrics plan

• Document campaign performance testing insights

OKLAHOMA RESIDENTS ONLY